Pulse October 2015 - Page 59

ELEMIS London W1K 5EX, United Kingdom I n the 25 years since its founding, Elemis has grown into a reputed British skin-care and spa line. The company serves over an estimated six and a half million clients in 60 countries, bringing together nature, science and aromatYEARS! ics through aromatherapy and body care. “Elemis has always been a treatmentled brand, using a combination of rigorous clinical trials and feedback from therapists to perfect formulas,” says Chief Marketing Officer Oriele Frank. The brand has long been dedicated to international growth and has expanded enormously outside its U.K. base, learning how to operate differently in various countries across a variety of cultures and skin types. In recent years, the brand has embraced the digital market and continued its international push, branching out into travel spas and cruise ships, while maintaining its retail success. “To support our ever-growing network of international Elemis theratraining center so that therapists can pists, we plan to open new training build on their knowledge in the workacademies across the world to deliver place or at home.” therapy training and business skills that To celebrate its 25th year, Elemis has ultimately help make spas a successful rolled out numerous changes and speand profitable business,” Frank says. cials, including three anniversary “We have also invested in our online products—a su W"