Pulse October 2015 - Page 56

ISPA EVOLUTION: 25 DEFINING MOMENTS (CONTINUED FROM PAGE 52) Past members of the ISPA Board of Directors. 18. The ISPA Pavilion. In 2007, the first ISPA Pavilion was held during the Lifestyles of Health and Sustainability (LOHAS) 11 Forum held in Marina del Ray, California. The release of the firstever ISPA Global Consumer Report. In 2007, ISPA and ITEC 19. France partnered to produce the first-ever global spa industry research. With respondents from 12 countries, the report highlighted ISPA’s role in providing global spa industry insights. The report estimated nearly 100 million active spa-goers worldwide. 20. The inaugural ISPA Foundation Mary Tabacchi Scholarship. In 2008, Arizona State University Michelle Bashore became the first recipient of the ISPA Foundation Mary Tabacchi Scholarship. Named in honor of industry pioneer and Cornell University Associate Professor Mary H. Tabacchi, the scholarship helps mold future spa leaders. 21. The release of the first monthly ISPA Snapshot Survey. The first monthly ISPA Snapshot Survey was released in 2009. Results from the January 2009 survey reflected the economic downturn with 69 percent of spas reported a decline in spa visits in the fourth quarter of 2008. The recent survey results (see page 92), however, point to an overall positive outlook for the spa industry. The Snapshot Survey continues to provide relevant insight on the most current industry trends. 54 PULSE ■ October 2015 The release of the Financial Management for Spas course and textbook. 22. In 2010, ISPA released the Financial Management for Spas, one of ISPA’s many valuable resources. Always a leading resource of industry knowledge, ISPA has published several other resources throughout the years, including books like Retail Management for Spas, Uniform System of Financial Reporting, Spa Operations Manual, to name a few. 23. The launch of the ISPA Foundation Consumer Snapshot Initiative. In 2011, the ISPA Foundation commissioned PricewaterhouseCoopers to conduct the Consumer Snapshot Initiative in order to better understand consumer choices and their overall perception of the spa industry. 24. The launch of the inaugural West Coast ISPA Media Event. Seeing a need to engage top journalists in the West Coast, ISPA expanded its highly successful Media Event to launch the West Coast ISPA Media Event in 2014. Held in Beverly Hills, the inaugural event was attended by 100 journalists. 25. The continued growth of ISPA's membership. Since it’s founding, the ISPA community has continued to grow, with membership currently exceeding at 4,000 representing 77 countries worldwide. ■