Pulse October 2015 - Page 53

ISPA's early newsletter highlights the importance of attending the ISPA Conference & Expo. Featured on the cover of its first issue is the election of ISPA’s first Board of Directors. Werner Mendel, owner and operator of New Age Health Spa in Neversink, New York, was elected ISPA’s first president. Deborah Szekely, founder of Rancho La Puerta, was appointed “honorary chairman for life.” 5. The first ISPA Media Luncheon. On July 1995, the first ISPA Media Luncheon (now ISPA Media Event) was held in New York with a total of 63 journalists in attendance. The invite-only event has continued to grow through the years. Nearly 150 top journalists attended the recent East Coast ISPA Media Event in New York. 6. The launch of the inaugural Silent Auction. The first ISPA Silent Auction was held during the 1995 ISPA Conference at Wyndham Anatole Hotel in Dallas, Texas. Proceeds from the event were donated to the Susan G. Komen Foundation. The annual Auction has since grown to include a Live Auction and was later officially named ISPA Foundation Live & Silent Auctions. Proceeds of the Auctions help to support the ISPA Foundation’s research and educational initiatives. The establishment of ISPA’s international chapters. To strengthen its 7. international presence, ISPA established its European chapter in 1997. A year later, the first ISPA Conference of its European Chapter was held in Austria. Its AsiaPacific Chapter was later established in 1999. Then, in 2003, both chapters were absorbed into the rest of the membership to reflect a unified ISPA voice. 8. The rebranding of ISPA. In 1998, ISPA went 9. The founding of ISPA Foundation. through a brand identity makeover, starting with a name change. The International Spa and Fitness Association dropped “Fitness” from its name. The rebranding also included an unveiling of a new logo during the 1998 ISPA Conference at The Broadmoor in Colorado. The new brand identity included a globe as a visual element to emphasize ISPA’s international scope. In 1999, the ISPA Education Foundation (now ISPA Foundation) was created from an initial seed grant of US$30,000 from Vicenzo R. Marra, founder of Italian Beauty Innovations. Today, the ISPA Foundation continues to fund and support industry-related education and research, and provide scholarships to the spa industry’s future leaders through the ISPA Foundation Mary Tabacchi Scholarship. The international attendees were all smiles at the 1998 ISPA Conference & Expo held at The Broadmoor in Colorado Springs, Colorado. October 2015 ■ PULSE 51