Pulse October 2015 | Page 42

HIGH PROFILE: LAST OF TWO PARTS Spotlight on Speakers BY JENNIFER DUCKWORTH Gerry O’Brion Big Branding, Small Dollars - Grow Any Spa like a BillionDollar Brand BEST PIECE OF ADVICE GIVEN TO YOU: Follow your interests, not what you “should” do. eSpeakers FAVORITE MOBILE APP: MUST-READ BOOK: Kristine Huffman o you know which apps this year’s Professional Development Session (PDS) speakers use for their own business or work? What books would they recommend you add to your mustread list? Get to know some of the PDS speakers in the last part of this feature series. D Andrea Foster Get it done! From Vision Spa & Wellness: Driving to Action in Three Steps the Opportunity in Hospitality Pause and breathe before responding. Delta What other people think of you is none of your business. Boldly be you. LinkedIn Scott Friedman Deborah Evans Parker Connecting with Customers Spa Trends to Implement Today Abundance flourishes in a grateful heart. FlightTrack Positioning Clear Leadership Rising Strong On Fire at Work BY AL RIES AND JACK TROUT BY GERVASE R. BUSHE BY BRENE BROWN BY ERIC CHESTER Be grateful for what you have and always pay it forward. Twitter The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry BY PAUL ZANE PILZER LOOKING FORWARD TO SHARE WITH ISPA CONFERENCE ATTENDEES: The breakthroughs people have during the presentation 40 PULSE ■ October 2015 The planning tools that have helped me build a successful career in hospitality How spa industry leaders can interpret economic, hospitality and spa industry data to help them optimize the performance of their spa How to turn on your GPS (Gratitude, Play and Surprise) The potential of this amazing industry