Pulse October 2015 - Page 41

Lazarus, and Facebook’s COO, Sheryl Sandberg, among them. I learned how to reach people and capture attention—something Facebook is revolutionary for. My idea was to distribute our own content wherever people are watching. We want to be with our audience, from tough political coverage to the fun show that they’re watching at the end of the day. I needed to shed my image as someone who has produced only for tech nerds so that when people heard the name “Zuckerberg” they didn’t just think it’s that one Zuckerberg from Facebook. P: What are some of the trends you’re seeing in terms of how people want to consume content and how it’s delivered to them? in GIFs and emojis in what is almost disposable-like content. P: How do you envision the future and intersection of wellness and technology? Z: With technology changing the many facets of life, it’s only a matter of time before personal health and health care become another conquest of the digital world. Never before have we been so connected to medical information and medical providers as we are today. But where medicine will really benefit most is from online feedback, questions and commentary. Through the use of online analytics and algorithms, medical professionals can determine the side effects certain