Lazarus, and Facebook’s COO, Sheryl
Sandberg, among them.
I learned how to reach people and
capture attention—something Facebook is
revolutionary for. My idea was to distribute our own content wherever people are
watching. We want to be with our audience, from tough political coverage to the
fun show that they’re watching at the end
of the day. I needed to shed my image as
someone who has produced only for tech
nerds so that when people heard the
name “Zuckerberg” they didn’t just think
it’s that one Zuckerberg from Facebook.
P: What are some of the trends
you’re seeing in terms of how
people want to consume
content and how it’s delivered
to them?
in GIFs and emojis in what is almost disposable-like content.
P: How do you envision the
future and intersection of wellness and technology?
Z: With technology changing the many
facets of life, it’s only a matter of time
before personal health and health care
become another conquest of the digital
world. Never before have we been so
connected to medical information and
medical providers as we are today. But
where medicine will really benefit most
is from online feedback, questions and
commentary. Through the use of online
analytics and algorithms, medical
professionals can determine the side
effects certain