Pulse October 2015 - Page 34

ISPA 2015 U.S. SPA INDUSTRY STUDY POINTING UP Moving Toward Positive Growth D ata from the ISPA 2015 U.S. Spa Industry Study tells a story of continuing growth, which carries on last year’s “back on track” theme and reflects the spa industry’s positive recovery since the economic downturn in the previous years. The report shows growth in the majority of its “Big 5” indicators: revenue, spa visits, locations, revenue per visit and employment. REVENUE Spa revenues in 2014 reached US$15.5 billion, which points to a 5.3 percent increase from the US$14.7 billion total revenue in 2013. 5.3% 73% Profitability Excluding the resort/hotel sector, 73 percent of spas reported a 2014 profit percentage in excess of 10 percent, a sharp increase in comparison to the 57 percent that reported increased profits in excess of 10 percent in 2013. 32 PULSE ■ October 2015 LOCATIONS A modest 2.4 percent increase in spa locations was reported in 2014. New spa locations reached a total of 20,660 versus the estimated 20,180 new locations in 2013. 2.4%