Pulse October 2015 - Page 30

ISPA INNOVATE AWARD EXPLORING INNOVATIVE IDEAS BY ANDREW DEWSON CONGRATULATIONS to this year’s ISPA Innovate Award winners that have been selected by ISPA members and recognized for their unique ideas and creative spirit in the following categories: experiences, products and business practices! EXPERIENCES Herb Wall by WTS International Charity Zen Wall by Spa Gregorie’s 28 PULSE ■ October 2015 H ow do you create a low-cost air purifier, a source of fresh organic ingredients and a key new spa revenue driver? Put up an “herb wall.” Designed and created by WTS International for the Spa Evangeline at the Epicurean Hotel in Tampa, Florida, the herb wall is “living, breathing art” that has grown popular among spa guests who want aromatic herbs grown feet away from treatment tables incorporated into their treatment experiences. “It is a new way to customize a guest’s treatment beyond simply choosing an aromatherapy addon,” says WTS Vice President of Spa Operations Susie Hammer. W hich charitable foundation should a spa give to and support? To help answer this question, Spa Gregorie’s introduced the “Zen Charity Wall.” Guests are invited to place a stone in a bowl set in the “Zen Charity Wall.” The charity with the most support gets the largest donation. “This is unique in the sense that it emotionally ties the community closer to Spa Gregorie’s by creating a collaborative partnership with our community philanthropic efforts,” says Spa Gregorie’s President Scott Duncan.