M0NEY MATTERS
BY DANIELLE CONTE
How spas can generate more revenue for the holidays
THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY , and despite current restrictions , we are confident that with hard work , flexibility and creativity , you ’ ll navigate the busiest time of year and — more importantly — increase sales at the spa .
Whether your clients are prepping with a pre-party facial , scheduling a day of self-love or buying gifts for loved ones , this is a great opportunity to bring peace and happiness to your clients during these challenging times . With COVID-19 changing the way things are done this year , we encourage you to diversify your offerings through the spa experience itself , or by bringing the spa to life in a guest ’ s bathroom — at home or on the road . So , here are a few ideas to generate revenue and cruise through the holiday season .
1 . Take-Home Spa Kits : Do you have killer retail products sitting on your shelves ? Good ! Bundle some of your favorite products that customers can purchase to take home and use . The combinations are endless ! For example , put together a hydrating facial kit with a cleanser , hydrating mask , a serum and moisturizer . Design a quick how-to guide with tips on how to use the products . It is affordable and easy to get these printed on 4 x 6 postcards . These bundles are a win-win : customers can have a spa day from the comfort of their home or hotel room , and you are moving products from your
36 PULSE ■ NOVEMBER / DECEMBER 2020