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How to leverage resource partner support to maximize your business ’ s potential in the COVID-19 era
IN THE PRIORITIES OF NAVIGATING YOUR BUSINESS operations and keeping your staff and guests safe during COVID-19 , it ’ s likely that your relationships with your resource partners aren ’ t at the top of the list . But by leveraging support from them , you can streamline your workflow , keep your staff engaged and even maximize multiple revenue channels .
Whether you are seeking a new vendor relationship or to strengthen an existing relationship , connect with your sales representative to find out how their company has supported spas throughout this challenging time . You ’ ll want to understand how the resource partner has pivoted their business to benefit spas and industry professionals . Some key questions to ask may include : l
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Has your brand participated in virtual events or trainings ? How can my spa team attend ? Has your brand provided new online sales platforms that allow my spa to protect and diversify our revenue streams ? What marketing support has your brand provided to spas ? Have you undertaken any charitable efforts to support essential workers or communities during COVID-19 ? One resource partner that has exemplified the ability to adapt their business to support spas during COVID-19 is Eminence Organic Skin Care .
Eminence Organics has rolled out over 70 new initiatives to support spas during these unprecedented times . First , Eminence shifted to offering more online resources to spas . Since March , Eminence Organics has offered more than 220 virtual masterclasses
Eminence Organics has rolled out over 70 new initiatives to support spas during thes unprecedented times
and other knowledge sessions for over 400 hours of industry education and has hosted over 4,800 trainings for spa partners . In addition , each spa partner now has a unique affiliate link , offering their clients the opportunity to shop for the complete range of Eminence products online . For each purchase made using the spa ’ s affiliate link , the spa will receive a significant portion of the sale . To support spas providing virtual treatments , Eminence now offers virtual consultation forms and skin care recommendation cards .
To help drive business to spas , Eminence has continued and increased their advertising investment , eBlasts , blog posts and digital marketing efforts — consistently helping potential spa goers find a local spa . As spas start to reopen , Eminence Sales Representatives are proud to host in-spa trainings . Each attendee receives a “ Welcome Back Gift .” Eminence is also providing 10,000 reusable face masks to be gifted to industry professionals . And , lastly , Eminence has produced 50,000 hand sanitizers to be donated to frontline and essential workers to aid in the fight against COVID-19 .
To learn more about how your spa can leverage support from Eminence Organic Skin Care to maximize your spa ’ s business potential , visit eminenceorganics . com / whypartnerwithus . n