Diversify
YOUR ORGANIZATIONAL OUTREACH
BY RYAN O ’ GARA
Whether recruiting new staff members or trying to reach out to under-represented communities as consumers , how should spas and resource partners break out of their bubble and incorporate diversity into those efforts ?
Diversity and inclusion have long been topics of discussion in businesses around the world , and in 2020 , those discussions are occurring with greater frequency and urgency than ever before . The many spas and vendors who have engaged in these conversations have done so with the best of intentions , but the path from words to action isn ’ t always clear . After all , it ’ s one thing to post a supportive message on social media about a topic like diversity , but it ’ s another thing to incorporate that message into who you are as a company .
Salamander Hotels & Resorts utilizes user-generated content in its marketing and on its Instagram page . The photo ( at right ) is an example of an email blast , and below is an image courtesy of Instagram user @ fldliv that was reposted on Salamander ’ s Instagram page with permission .
22 PULSE ■ NOVEMBER / DECEMBER 2020