“ It then becomes a necessary challenge to find ways to translate the spa experience into a digital language that your audience can see , understand and enjoy .”
First , ask yourself the right questions when it comes to your social media platforms . Which of your platforms has the largest following ? Which is most conducive to sharing videos and promoting posts ? Which is the best with stories and keeping your audience engaged ? Then , ask yourself how your message or brand experience can be best translated digitally to take advantage of your social media strongpoints . Pairing questions like these with knowledge of your brand or spa will guide you to the right digital strategy and allow you to stay connected to your customers during the busiest and most saturated time of the year . n
IN AN INSTA
ISPA Resource Partner Celebration Month highlighted all resource partner vendors on Instagram , including our amazing Pulse advertisers :
ARE YOU FOLLOWING ISPA ON INSTAGRAM ? The @ ispadoyou account has received more attention in 2020 than any other year . After gaining 1,000 followers in the first half of the year , the account has continued to attract new eyes and garner new followers . Make yourself one of them today and get ISPA ’ s most important updates right on your Instagram feed .
NOVEMBER / DECEMBER 2020 ■ PULSE 11