30 STRONG YEARS 6 PULSE ■ NOVEMBER / DECEMBER 2020 PULSE . EXPERIENCEISPA . COM Diversify Your Organizational Outreach BY RYAN O ’ GARA NOVEMBER / DECEMBER BY JOSH CORMAN THE FIRST-TIME SPA-GOER HOW TO 22 Conference Preview BY AMANDA ADAMS 26 September 2020 40 RevealBox Unveiling the Big Five BY JOSH CORMAN 54 22