2019 ISPA CONFERENCE & EXPO
Thursday General Seion
STRENGTH IN MOTION:
Reaching Your Potential with Marcus Buckingham
“When you study
excellence, you’ll find
that it is idiosyncratic.
Excellence starts
looking really wierd
quickly.”
— MARCUS BUCKINGHAM
dIgItal Pulse exClusIve!
click this box in the digital
issue to view Jeremy’s
acceptance speech.
T
he second General Session of
the 2019 iSPa conference &
expo keyed in on the
dominant issue facing the
spa industry: workforce challenges.
after starting with a meditative violin
performance by iSPa member-favorite
rebecca Sabine, Pwc’s colin mcilheney
took the stage for his annual report on
the latest iSPa U.S. Spa industry Study.
as discussed previously in Pulse,
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PULSE
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novEmbEr/dEcEmbEr 2019
every ‘Big five’ statistic saw positive
growth, and $20 billion total revenue
is now within reach of the U.S. spa
industry. mcilheney noted the record
participation in this year’s Study
and new levels of regional data for
spas. While california still has the
most spa locations and greatest spa
revenue of any state, texas is now a
surprising number two in both
categories and currently seeing
strong growth.
mcilheney further noted that this
was the 20th birthday of the iSPa U.S.
Spa industry Study, showing off the
original 2000 report to the audience.
after a surprise birthday celebration
onstage with mcilheney, iSPa
foundation chairman frank Pitsikalis
introduced this year’s iSPa foundation
mary tabacchi Scholarship winner:
Quincy reynolds. to learn more about