Pulse November 2018 - Page 69

2018 ISPA CONFERENCE & EXPO PLATINUM SPONSOR NAME BADGES & EXPERIENCE STUDIO Columbia SkinCare COLUMBIAPROBIOTICS.COM 1.917.842.3049 If you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? It is important for our customers to understand they can rely on us to be the leader in our product category for technology, product efficacy and product safety. In addition, we provide comprehensive continuing education and sales training opportunities for all new and existing members of their staff. How does your brand continually work to connect with spas throughout the year? we offer numerous opportunities for enhancing the health and wellness experience to guests with our continual outreach to spa staff and management. we do this by incorporating news, product marketing efforts and by reinforcing our product and sales training education programs throughout the year. Product Spotlight Columbia Probiotic Complex represents years of dedicated research into the science of skin renewal. This unique product incorporates strain specific bacteria, proprietary plant stem cells and related amino acids which potentiate to form a powerful, safe and effective treatment. This product is unmatched in the category for its impact when used as recommended in treatments and at home. STEVE ROSENFELD. n . CEO What is your recipe for success when nurturing new business connections? we develop new business connec- tions the “old-fashioned” way. That is, we provide our connections with best-in-class products, supported with comprehensive product education, sales training and related printed materials for their clients, guests, patients and customers. This effort is complemented and backed-up by a dedicated team of customer service representatives who can assist our new business connections with unlimited support via email, online or live, seamlessly and effectively. This recipe for success has guided us for the past seven generations. We’ve made probiotics topical. Topical probiotics have become the go-to treatment for skincare professionals seeking to enhance their existing protocols. We’re proud to have led the way with our original formulations, contained in both Columbia Probiotic Concentrate and Columbia Probiotic Complex. columbiaprobiotics.com