SUCCESS STORIES
EXPERIENCE CENTER conTinued
Companies, Inc., was amazed at the amount of foot traffic
their Experience Studio received on Monday morning. Stacy
shared that soon after Conference, they received several
orders from clients who visited their space on-site, and they
anticipate receiving more in the upcoming weeks.
When asking about the overall ROI of the Experience
Studio, our sponsors had many different reasons behind their
success. Ann Brown, the CEO and Founder of Saltability felt
“the Experience Studio allowed us to create a Himalayan salt
experience for our spa colleagues and clientele on-site at ISPA
and showcase salt therapy and concepts in a memorable,
meaningful way so they could see and feel how Himalayan
salt can enhance their wellness and spa environments and
menu.”
While some sponsors decided to participate solely in the
Experience Studio space, other sponsors chose to use this
space as a more private meeting space to discuss or test out
the products they provide. Technogym, for example, chose to
keep a presence on the expo floor and opened their
Experience Studio to attendees wanting to test drive their
equipment in a formal class setting. Evan Balter, marketing
manager for Technogym, felt having a presence in both
locations helped target more than one type of audience and
fulfilled their potential at the ISPA Conference & Expo.
Melanie Edwards, director of the spa division for Columbia
SkinCare, says their focus is now to follow up with their many
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interested prospects from Conference and provide them with
the information and solutions they are seeking.
So what about next year? The ISPA staff is excited to
discuss Experience Studio options and possibilities for 2019,
and they don’t seem to be the only ones: Vi Nguyen, brand
manager for Jurlique, informed me that the planning never
really ends, saying “ISPA is actually our biggest event of the
year and we look forward to it. After this show, we will most
likely go back and start talking about the next ISPA.” n
The secluded spaces were perfect for treatments designed to be
relaxing or more in-depth than those seen on the Expo floor.