Pulse November 2018 - Page 48

SUCCESS STORIES EXPERIENCE CENTER conTinued Companies, Inc., was amazed at the amount of foot traffic their Experience Studio received on Monday morning. Stacy shared that soon after Conference, they received several orders from clients who visited their space on-site, and they anticipate receiving more in the upcoming weeks. When asking about the overall ROI of the Experience Studio, our sponsors had many different reasons behind their success. Ann Brown, the CEO and Founder of Saltability felt “the Experience Studio allowed us to create a Himalayan salt experience for our spa colleagues and clientele on-site at ISPA and showcase salt therapy and concepts in a memorable, meaningful way so they could see and feel how Himalayan salt can enhance their wellness and spa environments and menu.” While some sponsors decided to participate solely in the Experience Studio space, other sponsors chose to use this space as a more private meeting space to discuss or test out the products they provide. Technogym, for example, chose to keep a presence on the expo floor and opened their Experience Studio to attendees wanting to test drive their equipment in a formal class setting. Evan Balter, marketing manager for Technogym, felt having a presence in both locations helped target more than one type of audience and fulfilled their potential at the ISPA Conference & Expo. Melanie Edwards, director of the spa division for Columbia SkinCare, says their focus is now to follow up with their many 46 PULSE ■ November 2018 interested prospects from Conference and provide them with the information and solutions they are seeking. So what about next year? The ISPA staff is excited to discuss Experience Studio options and possibilities for 2019, and they don’t seem to be the only ones: Vi Nguyen, brand manager for Jurlique, informed me that the planning never really ends, saying “ISPA is actually our biggest event of the year and we look forward to it. After this show, we will most likely go back and start talking about the next ISPA.” n The secluded spaces were perfect for treatments designed to be relaxing or more in-depth than those seen on the Expo floor.