Pulse November 2018 - Page 37

the founder of iconic fashion company FUBU. Daymond began his keynote by encouraging attendees to adopt a habit of almost all modern high-achievers: don’t look at emails or your phone for the first hour you’re awake. “Take care of yourself,” encouraged Daymond. Then, Daymond talked about his upbringing in Queens amongst the fledgling 1980s hip-hop culture. As a teenager, Daymond worked with small business owners, who inspired him to pursue his own business venture: creating the uniform of hip-hop. From humble beginnings in his mother’s house, Daymond John risked everything to found FUBU, which soon grew into a multi- million-dollar company through his hands-on leadership and hard work. Through innovative guerilla marketing, no- budget product placement and a keen understanding of his customers, Daymond’s business flourished and became one of the definitive fashion brands of the 1990s and 2000s. Through his entire journey, Daymond’s passion and innovative spirit served as his guides. It’s a message that resonates with our community, one full of passionate problem-solvers and entrepreneurs. n The final General Session connected the dots between innovation and success, headlined by this year’s Innovate Award Winners and an empowering keynote by business guru Daymond John. DAYMOND’S FIVE SHARK POINTS Before every business decision he makes, daymond John follows a five-point thought process that helps him evaluate the choice and understand its purpose. these five shark points, said daymond, are his personal keys to business success. Here’s how to think like a shark: 1. SET A GOAL Daymond’s FUBU empire grew because he had clear goals in mind. To this day, Daymond takes time every morning to evaluate his goals and how he intends to achieve them. A business decision made without a clear goal in sight is like a shark without a fin. 2. DO YOUR HOMEWORK According to Daymond, entrepreneurs don’t think up something wholly new: they make something that already exists better. Be sure to do your homework. Has someone done this before? How is your approach to the problem better? 3. AMOR (LOVE) For most in the spa industry, loving what you do is easy. This is a caring, giving profession, and Daymond encouraged the audience to never lose sight of their love for their work and their families, especially when it comes to business decisions. 4. YOU ARE THE BRAND Can you define yourself in two to four words? Much like Sally Hogshead the day before, Daymond emphasized the importance of being able to describe yourself. The clearer your description, the better you can present your personal brand—and as an entrepreneur, you are the brand. 5. KEEP SWIMMING Daymond’s final tip? Keep moving forward. Don’t dwell on the past, never lose sight of the present and always be thinking of the future. November 2018 ■ PULSE 35