SALLY’S SEVEN FASCINATION
ADVANTAGES
In the workplace, what’s important isn’t how you view yourself—it’s how others
view you. Using the lens of personal branding, sally’s research uncovered seven
fascination advantages. two of these seven advantages make up your unique
fascination advantage; once you know what your primary and secondary advan-
tages are, you’ll understand how to stand out as a high performer.
1. INNOVATION you think differently and approach problems from outside-
the-box.
2. PASSION you connect with others through emotion.
3. POWER you lead with authority and vision.
4. PRESTIGE you hold others and yourself to high standards and place a
priority on quality.
5. TRUST you build loyalty and are a stabilizing element.
6. MYSTIQUE you work best alone and behind-the-scenes.
7. ALERT you ensure that work gets done and pay attention to the details.
To learn more about the Fascination Advantage Personality Test, visit
www.howtofascinate.com.
Kohl has been instrumental in both the
growth of ISPA and the growth of the
industry for more than two decades.
KEYNOTE: SALLY HOGSHEAD
Eighty percent of people think they’re a
better driver than average. Ninety percent
think they’re smarter. Sixty percent think
they’re better looking.
Yet, only thirty-nine percent think
they’re more fascinating than average.
Why do so few people think they’re
interesting? That’s what Wednesday’s
keynote speaker, Sally Hogshead, set out
to discover after a successful career in
advertising.
According to Hogshead, many of us
hide what makes us different, unique or
exceptional out of fear; however, this is a
Day Two highlighted all the ways every
attendee can give back to our industry,
whether by participating in research,
donating to the new Beauty Changes Lives
ISPA Scholarship or becoming an active
voice in ISPA, like Jeff Kohl, recipient of
the ISPA Dedicated Contributor Award.
disservice to achieving our true potential in
the workplace. Virtually all high-achievers
have a unique skill that sets them apart,
rather than simply being better at things
that other people are good at. Hogshead
implored the audience to “lean into” their
differences and find their unique fasci-
nation advantage. “It’s good to be better,
but it’s better to be different,” she said.
“Different is better than better.”
The second half of that equation is to
empower people to embrace their unique
specialty. With your own teams, focus on
amplifying each team member’s unique
strength, rather than hiding or improving
their weaknesses. To do this, seek to find
their Fascination Advantages, the modes
of communication and ways of thinking
that makes each person unique. A strong
team has a balance of types. For yourself,
improve your own communication and
personal branding by finding three adjec-
tives that describe how others view you,
like “curious,” “purposeful,” or “focused.”
Amplify those traits, Hogshead affirmed,
and you’ll soon see the benefit in how
others respond to your communication
and your work. n
Change a life by donating to the Beauty
Changes lives Ispa scholarship. text
ISPAHELPS to 41444 to donate today.
November 2018
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