Pulse November 2018 - Page 34

2018 ISPA CONFERENCE & EXPO TUESDAY’S GENERAL SESSION SEPTEMBER 25, 2018 SALLY HOGSHEAD DARE TO BE DIFFERENT The Importance of Giving Back and Why It Pays to Be Unique AT THE CORE OF ISPA’S PURPOSE is a desire to help members grow their businesses and expand the reach of the spa and wellness industry. Tuesday’s General Session shined a light on that purpose—and revealed to members how to shine a light on themselves, too. After an impromptu crowd singalong to “Sweet Caroline” as performed by Eric Stephenson and a host of ISPA members, Colin McIlheney, global research director at PricewaterhouseCoopers (PwC), took the stage to walk attendees through the results of the ISPA 2018 U.S. Spa Industry Study. The good: record levels of revenue growth, location growth, employee count and more. The bad: there is still a 32 PULSE ■ November 2018 tremendous labor shortage, with more than 38,000 open positions now left unfilled. The sole obstacle to even faster growth, said McIlheney, is simply a shortage of qualified spa professionals. To address this issue, McIlheney intro- duced Lynelle Lynch, founder of the Beauty Changes Lives Foundation. Lynch announced the Beauty Changes Lives ISPA Scholarship, a brand-new schol- arship fund for those pursuing careers in spa. ISPA Foundation Chair Frank Pitsikalis joined Lynelle onstage to highlight the importance of the ISPA Foundation in funding industry research and scholar- ships, and encouraged the crowd to attend the ISPA Live Auction that night. Pitsikalis, along with Mary Tabacchi, presented the ISPA Foundation Mary Tabacchi Scholarship to Christine Muchemu, and then turned things over to Dr. Brent Bauer, medical advisor for ISPA, to introduce Jeff Kohl, this year’s Dedicated Contributor Award recipient. A three-time ISPA Chairman,