Pulse November 2018 - Page 31

ADVERTORIAL MARKET BY ROI A Digital Showroom Effortlessly Connecting Buyers and Vendors A veteran of the spa industry, Gina Jacoby-Clements founded consulting firm Revenue of Inspiration (ROI) to help companies do what she spent her career doing: growing revenue by building and rebuilding brands. “W e offer our clients a comprehensive range of solutions,” says Jacoby-Clements. “Every brand comes to us on a different level. Some are already established and want to take the next step. Some are just starting out and need top-to-bottom assis- tance.” With a well-experienced team of industry gurus, Revenue of Inspiration can help product companies with sourcing, distribution, packaging, marketing, sales and more. ROI’s latest innovation is Market, a digital showroom to connect spa buyers with vendors. ROI built the tool to the exacting specifications of top spas and buyers, including directors at Meadowood and Cal-a-Vie, as well as industry-leading vendors. “We wanted an easy-to-use platform where buyers could log-on 24/7 and access propri- etary info about brands, request samples and place orders right there,” Jacoby-Clements says. The result is a tool that effortlessly provides spa buyers with personalized service and important information to make buying decisions with ease. “It’s designed for buyers who can’t get to all the industry trade shows to vet innovative new brands,” adds Jacoby- Clements. Market is separated into easily searchable categories so that buyers can always find something to fit their spa’s needs. For brands, Market is a low-cost way to connect directly with the industry’s top spas and buyers. You can even use Market to notify them of new products, press coverage and special offers. For buyers, Market adds a personal component to assist you with your buying needs, to make the best purchasing decisions and build strong relationships with vendor partners. There’s no pressure to make a purchase; Market focuses on education and transparency. It’s all part of ROI’s mission to be a growth-focused consultancy that brings out the potential of its clients. Explore all the ways that Market can benefit your business at www.marketbyroi.com. Jacoby-Clements emphasized this: “Our number one goal is to add services that impact the growth of brands and spas. With Market, we recognized a need and created a solution that benefits everyone involved.” “For buyers, we’re completely unbiased. We represent every brand on Market, so we’re not pushing one brand over another. Instead, we focus on meeting each buyer’s need.”