STORIES
Not closing a deal on Shark Tank perhaps proved a better
outcome than making a deal. Following the episode, the
company’s success and growth inspired a growing segment in
a rapidly growing market – PiperWai was the first deodorant
with charcoal and magnesium at launch, and now there are
many. And, the PiperWai brand is now self-funded and
owned entirely by the original cofounders.
Sustaining a Healthy Company Culture
Edelstein said that word of mouth is what has sustained their
growth post Shark Tank, largely due to the performance of
the product often exceeding consumers’ expectations.
“It’s pretty cool how passionate people can get with
deodorant!” Edelstein said. “Getting the word out to more
people about PiperWai not only means more revenue growth,
but it also means we get to help more people solve a very
personal, pervasive problem with a natural solution to the
most controversial personal care product.”
The duo tells us they constantly try to stay up-to-date
with the latest health trends to keep from feeling stagnant,
and give credit to their hardworking team who truly believe in
the brand.
INSPIRING TALES OF
STARTUPS, GROWTH AND
OVERCOMING HARDSHIPS
“Since day one, the most amazing
feeling has been when strangers
from around the world tell us that
the brand we built from scratch
has changed their lives, saved
their relationships and reframed
the way they saw their bodies and
personal care regiments.”
“Being mindful of our team members’ wants and needs is
important to us,” Ribner states. “Practicing the Golden Rule,
we’ve created a fun, fair, productive office culture that we
want to work in, and our team does too.”
This includes rewarding employees with incentives such as
“seriously epic” birthday surprises and tickets to industry
events for personal and professional growth.
The founders also divulged they will be coming out with
some “cutting-edge products” within the next year, so stay
tuned for new PiperWai goodies. n
November 2017
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