Thomson. “Invest in eyeballs and you won’t lose money.”
Amazon is not going to sell what people don’t want.
Developing a distinct brand and line of product is a
necessity. Making people want it, that’s the magic.
Amazon Consultant William Tjernlund, co-founder of
Goat Consulting, believes that if high-end spa brands want to
succeed on Amazon, it must be done mindfully and strategi-
cally. “Amazon is where you buy, not shop,” he said. “Brands
that are fun to shop for don’t need to be on Amazon, but if
they are unique and consumers feel they need them now,
they could work like charms.”
Amazon is expanding their reach into popular culture with
the successful creation of their own holiday (Prime Day) that
rivals Black Friday and unique Amazon-produced/streamed TV
series and films.
“The level of investment Amazon is putting into category
expansion, drone delivery and seller marketing tools definitely
sets them up to swallow even more business away from tradi-
tional brick and mortar retail,” says Nico Cabral, Product
Marketing Manager at Tech Armor. “Additionally, their recent
acquisition of Whole Foods could potentially develop into an
efficient distribution center for their online goods and
services.”
Here are the basics you need to know:
calculating Pricing
There are many factors to consider when pricing for Amazon
including the following:
l How much you make per product
l Your overhead
l Return rate
l How much it costs to process returns
l Your margin before or after taxes
l The cost of buying keywords and listings
the listing
As with any sales and marketing tools, you need to under-
stand your audience before you connect with
them. “Explaining the value-adding features of your product
in the main imagery and bullet points is key, along with
creating a title that not only works well for search, but
prompts a user to click,” advises Cabral. Facts like size,
weight, etc. that don’t relate to the main function, which
don’t make customers buy, are afterthoughts that should not
be played up because they use up valuable copy space that
can be hard selling.
It’s all in the positioning of the product you are
selling. You need to develop a message that resonates with an
increasingly jaded audience. Then you need to deliver that
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