3.
throughout the season and #SmallBizSat
before and on Small Business Saturday to
join the conversation on the day, and put
your spa at top of mind for “shop local”
enthusiasts.
Plan spa events. On Small
Business Saturday and during the
entire holiday season, customers are
looking for things to do. Plan events in
your spa or retail space to attract new
and existing customers into your
location. Partner with a local gym to
offer a free fitness class followed by a
spa treatment, or host a sip-and-shop
where guests can sip on holiday-themed
beverages while enjoying a discount on
retail offerings or gift cards. Be creative!
5.
Sell holiday-exclusive
gifts. Whether you’ve already
ordered holiday gift sets or not, getting
creative about what you’re offering
customers can go a long way this
season. Create customized gift sets for
clients based on their treatment history.
Solve your customers’ gift shopping
dilemmas by creating gift bundles;
customers spend more when they find
gifts conveniently wrapped together.
Customizable gift packages aren’t easily
available at online sellers, which could
help make a sale. Exclusivity sells,
especially at small businesses.
4.
Get social—in person and
on social media. During the
holidays, there are plenty of opportunities
to meet new customers. Attend
community, industry and neighborhood
holiday parties and bring a lot of business
cards. You never know who you’ll meet!
Now’s also the time to step up your social
media activities and get in on the conver-
sation around holiday shopping. Don’t
just sell to your followers. Think of
yourself as a spa content curator and
suggest cute holiday gifts or spa treat-
ments for holiday stress survival. Go
ahead and use some of your leftover
marketing budget for the year to boost
some of those posts and start sending out
e