Pulse November 2017 | Page 29

fit the individual needs of clients, be it anti–aging or problematic skin. For example, collagen-based supple- ments are on the rise as an anti-aging treatment. In a recent study published in the Journal of Nutrition and Food, scien- tists evaluated the effect of daily ingestion of 10 grams of Collagen Hydrolysate (CH) on the skin hydration of 20 healthy Japanese women and compared the exper- imental group to a placebo group of 19 volunteers. A gradual improvement of water absorption and capacity was observed throughout the 60-day study in women who ingested CH in comparison with the placebo group. These studies are beginning to prove that addi ng ingestible beauty supplements to a skincare routine can have the kind of long-lasting affects clients are looking for. Innovative spas are creating customized programs that exfoliate the skin with peels or microdermabrasion then feed the skin with these supple- ments. If we equip estheticians with the products, tools and knowledge to create customized programs for all clients, spa staff will have the ability to help from start to finish, while tapping into a niche market that will create loyal clientele and improve alignment for both services and retail. n BuyEr’s guidE: Nutritional Supplements Looking for some supplements to add to your retail repertoire? Here are some ISPA members who specialize in ingestible beauty. chandanni organic Beauty and Wellness 1.323.371.1900 chandanni.com What to look for the following ingredients are also being used in addition to collagen in anti-aging supplement products: l l l l l Alpha Lipoic Acid l Flax Seed l ginkgo Biloba coQ10 l vitamin c Fish oil or omega 3 l DIM (Diindolylmethane) vitamin D L-carnosine (Amino Acid) Putting it together Here are three ways to assist your service and retail alignment: start with surveying clients. Discover what needs your client has by having one-on-one skin consultations. develop a customized program that utilizes a synergy of supplements, dietary education, home care routine and in spa treatments. create excusive memberships. clients who sign up for these customized programs can receive loyalty discounts and have the potential to become lifetime spa customers. aethern Nutraceuticals 1.212.937.8447 n aethern.com jane iredale 1.800.762.1132 n janeiredale.com Basic research–serovital 1.800.517.7021 serovital.com Naturopathica 1.800.669.7618 n naturopathica.com osmosis Pur Medical skincare 1.877.777.2305 osmosisskincare.com sanitas skincare 1.303.449.1875 sanitas-skincare.com tHalgo america 1.954.525.9665 thalgousa.com vital Proteins 1.224.544.9110 n vitalproteins.com November 2017 ■ PULSE 27