Pulse November 2017 | Page 25

performing as well as the spa. He does this by creating package deals. “We are able to garner marketing leads by creating enticing packages, which include both massage and salon or barber services,” he says. This way, guests are introduced to both the spa and salon sides of Eau Spa and upon their return, don’t pass over the salon when booking appointments. Eau Spa also offers seasonal specials to pull in new clients. “In keeping with the season, we offer yearly summer specials from June 1 to September 30,” adds Blue. “We also participate in Spa Week promotions and feature new treatments based upon themed months, to promote our amazing and personalized indulgences.” Another huge pull to the spa is its event capabilities. With 42,000 square feet at the guests’ disposal, Eau Spa has become a common place for weddings, corporate gatherings and cocktail parties. From the sultry garden waterfalls to the elegant rotunda with soft, flowing walls, Eau Spa can create an inviting atmosphere of playfulness and intimacy for any special occasion. “For guests looking to trade in ‘me time’ for ‘together time,’ Eau Spa is ready to accommodate,” adds Blue. Menu Speaking of accommodating guests’ every need, Eau Spa is constantly innovating and striving to remain on the brink of technological advances in spa. “We continue to stay ahead of the guests’ requests by always having new features to enjoy,” enthuses Blue. The Eau Spa menu is reviewed and updated annually after doing both an lEft: Eau spa's marketing objective is to promote the spa as a social hub. rigHt: lounges for spa guests are complete with games and comfortable seating. November 2017 ■ PULSE 23