Pulse November 2017 | Page 24

MEMBEr PErsPEctivEs (coNtINUED FRoM PAgE 21) have their own treatment rooms and secret gardens complete with outdoor showers and whirlpool tubs. Marketing Even though Eau Spa has become known as one of the best spas in the 22 PULSE ■ November 2017 world through several Forbes Five-Star ratings as well as the 2016 World Luxury Spa Awards Best Luxury Hotel Spa in the Americas and Condé Nast’s #1 Resort in Florida for 2016, the spa still must constantly market its services to stay on top of the game. Many guests don’t realize that, in addition to one-of-a-kind spa services, Eau Spa also has a full-service salon, including hair, nails, make-up, waxing and men’s barbering. This has become a struggle for Blue, who needs to ensure the salon is