Pulse November 2015 - Page 31

“Beauty is connected not only to the health of our bodies, but also to our spiritual self in conjunction with our habitat.” — ADRIANA AZUARA • CEO and Founder AgaveSpa Skincare • Coral Gables, Florida This is most important, especially in the age of social media, when guests are likely to also influence their circle of friends through their online recommendations. “Our clients are our number one messengers. Happy guests share their experiences!” she says. Getting the Message Out Like Absolute Spa Group, AgaveSpa Skincare, with U.S. headquarters based in Coral Gables, Florida, is also committed to influencing guests to live a healthier lifestyle. “We expose our customers to a new discovery of holistic approach,” says CEO and Founder Adriana Azuara. “Beauty is connected not only to the health of our bodies, but also to our spiritual self in conjunction with our habitat. We want to preserve our [Mexican] heritage, incorporating sustainability at the heart of our brand.” To bring its health and beauty message across, the company creates a positive working synergy with spas that carry their products because they help tell AgaveSpa’s brand story to spa guests. “To tell a new message is always challenging, but we are happy to see that in the two and half years since the launch of our line, we have a consistent presence in more than 200 spas in the best resorts and hotels in Mexico,” Azuara says. To reach an international audience, AgaveSpa has recently launched in the United States. “[Our presence at the 2015 ISPA Conference & Expo] marks the launch of our professional line in the U.S.,” she says. Like Azuara who sees the spa’s role in the global health scene, Lisogar-Cocchia thinks that the spa industry has the power to become a truly influential voice when it comes to global health and well-being. “As consumers shift their focus to health and well-being, the spa industry should position itself as the center of integrated and holistic approaches to wellness. To tap into this growing market and spread our message, the industry should develop specialized services that target specific markets,” she says. In the end, whether influencing your team members or guests, it’s important to keep in mind that in today’s business world, power, in itself, is no longer enough to create a lasting influence. Power and authority may force someone to follow you, but without true influence, you can never truly lead. ■ 3 Ways to Develop Your Power of Influence UNDERSTAND YOUR S