Pulse May 2020 | Page 74

ISPA FOUNDATION FOUNDATION TIMES LIKE THESE TEST OUR INDUSTRY, but they also encourage us to refocus fundamentally ISPA FOUNDATION BOARD OF DIRECTORS on who we are, what we do and how we help make the OFFICERS world a healthier place. For the ISPA Foundation, that means thinking critically about how we can help the spa industry through our primary mission: funding CHAIRMAN Frank Pitsikalis ResortSuite DIRECTORS ISPA’s industry-leading research into both the U.S. spa Garrett Mersberger industry and the behaviors of spa-goers and non-spa- ISPA Chairman goers alike. We’re proud to work with Pricewaterhouse- Coopers (PwC) to provide the annual data that spas ISPA Vice Chairman Lynne McNees ISPA President use year-in and year-out to make decisions. This year, however, has been—and will continue to be—markedly different. There’s no aspect of our industry that’s been left untouched by COVID-19. As a result, the ISPA There’s no aspect of our industry that’s been left untouched by COVID-19. Brennan Evans Foundation has pivoted to address this ongo- MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic ing crisis with short-term and long-term re- HONORARY BOARD search initiatives. MEMBERS We’re working with PwC to develop a new, Ruth Stricker The Marsh, A Center for special volume of the Consumer Snapshot Ini- Balance and Fitness tiative focusing on consumer behaviors and Deborah Szekely confidence levels; the goal is to identify how WELLNESS WARRIOR spa-goers may respond when the world begins to return to normal and spas reopen. We’re The ISPA Foundation able to rapidly turn this research around and anticipate releasing the results this month. wishes to thank the following Furthermore, we will also measure the full effect of the COVID-19 pandemic in the 2021 ISPA Spa Industry Study, to be released at the 2021 ISPA Conference & Expo. (As a reminder, the study that we’re currently compiling for 2020 analyzes data from 2019.) Ultimately, we’re here to serve you, the ISPA member. If there’s a resource you wish you had or data you’d like to see, don’t hesitate to reach out to the ISPA team and let them know. As an organization and a spa family, we’ll do anything we can to help you supporters for their generous contributions: BENEFACTOR Dr. Howard Murad PATRON Circadia Mynd Spa & Salon ResortSuite during this unprecedented time. FUNDRAISING ADVISORS Lynelle Lynch Yvonne Smith —FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN ISPA is deeply saddened by the passing of Honorary ISPA Foundation Board Member and Luminary Ruth Stricker. Pulse will share a remembrance of her life in its June issue. 58 PULSE ■ MAY 2020