Pulse May 2020 | Page 60

Meditation goes BY JAMISON STOIKE Mainstream Meditation and mindfulness are more popular than ever. But what’s driving the change, and what can your spa do to make the most of it? Earlier this year, an interesting press release found its way onto my desk, courtesy of toy manufacturer Mattel. It announced the launch of the Barbie Wellness Collection, featuring Barbies that teach “three key themes: meditation, physical well-being, and self-care.” 44 PULSE ■ MAY 2020