Pulse May 2020 | Page 57

Upgrading Your Resume THE COVID-19 PANDEMIC AND THE RESULTING CLOSURE OF MANY SPAS worldwide has led to an unfortunate reality: many spa directors are now fully unemployed and stuck at home. Even if you’re planning on rejoining your former employer, it’s a good idea to take the time now to update your resume for a post-coronavirus world—many of our members have indicated they’re polishing their resumes in preparation. How does one prepare their resume, though? What can you do to stand out from the pack? Pulse reached out to former ISPA Chairman Jean Kolb, now of Hutchinson Consulting, and Alison Harrigan, of organizational consultants JEAN KOLB: ALISON HARRIGAN: 1. “I don’t see strategic thinking on many spa directors’ resumes. Anything to show that you can think long- term—serving on an executive committee, being involved in capital planning, strategic planning, marketing plan- ning—is very important. So many em- ployers want someone who can think beyond day-to-day operations to a higher vision of where the spa is going.” 2. “Show your financial acumen. Whenever we look at a GM of a hotel or a director of rooms, they talk about that a lot, but spa directors don’t. Do it at a high level— you don’t want to spray a resume with a lot of numbers, but you do want them to know that you managed a 21-room spa with $4 million in revenue at an average of 8 percent growth year-over-year.” 3. “When I talk to candidates, I ask them, ‘how strong is your LinkedIn profile?’ and they cringe. Everyone uses the LinkedIn profile. It has to be strong—as strong as the resume.” 1. “Hiring managers mainly look at the headers. If you worked at Miraval, but worked at different locations, put it all under Miraval. That highlights that you spent 10 years at Miraval instead of highlighting that you spent two years in Tucson, two years in Austin, etc. Hiring managers want to see longevity in a position and having jobs that lasted less than two years can be seen as a negative.” 2. “You shouldn’t feel pressured to keep it to a page. Make the resume clearer, make the headers stand out. The formatting and the design don’t matter as much as the grammar and the spelling.” MAY 2020 ■ PULSE 41