Pulse May 2020 | Page 52

TELL A STORY WITH Btique Brands BY NELSON LANE Upcoming ISPA Conference & Expo keynote speaker and Marketing Hall of Fame inductee Seth Godin is known for calmly sharing concise, outside-the-box marketing insights with large audiences all over the world to great acclaim. However, his blog is where he really makes some noise. Posting once a day for multiple years now, the number of Seth’s blog posts has climbed to nearly 10,000. 36 PULSE ■ MAY 2020