Pulse May 2019 - Page 64

Our ISPA community is full of diverse talents and inspiring stories, all working towards the same goal: a healthier world. Meet Paul Wright regIonAl vP of SAleS • reAdY cAre • orlAndo, florIdA it’s not every day that you meet the most moisturized man in the World. Donned as such by the Florida Spa Association, Paul Wright has earned the right to be the Dos Equis man of spa after an impressive 35 years in the industry. From massage therapist to regional vP of sales, Paul takes the Robert Frost quote to heart that “the best way out is always through.” “I began my journey at a young age as a massage therapist in 1983 working out of Palace Bath House in Eureka Springs, Arkansas. It is a historical-renovated bath house built in 1901 offering mineral hot baths, eucalyptus steam bath, clay masks and therapeutic massages for rejuvenation and relaxation. The new owners then trusted me as manager to bring the spa to a new level. I had a vision to expand more mineral baths, steam sessions and massages by opening up a second side of the Bath House and utilizing the space on busy weekends. We grew 42 percent in just the first year.” Paul is fun and energetic, and he loves creating an engaging atmosphere that involves vendors, spa management, leaders and consultants. He encourages his team with simple, yet brilliant advice and his success speaks for itself. “I use my motto in everyday life but have applied it in my career both in management and in my current role.  Never Give Up. We all endure  challenges in one way or another. In 2003, I was laid off from a company I had been with for eight years. It was devastating but I rebounded and kept my chin up. In 2006, I struggled to make sales in my first three months at Ready Care but, again, I kept thinking forward and positive and 13 years later, I have prospered from growing my region. Never Give Up.” n 62 PULSE ■ MAY 2019