Pulse May 2019 - Page 58

isPa foundation foundation ISPA foUndAtIon BoArd of dIrectorS as sPas WorldWide recovered from the offIcerS global economic recession in 2011, the iSPa foundation chAIrmAn frank Pitsikalis resortSuite launched the consumer Snapshot initiative. Designed to provide real time data and complement the iSPa u.S. Spa industry Study, each annual volume of the dIrectorS consumer Snapshot initiative has examined the Garrett Mersberger iSPa chairman behaviors and perceptions of spa-goers. The iSPa foundation released the latest volume of the consumer Snapshot initiative—focusing on multiple generations of spa-goers—to all iSPa members early this month. in it, you will find a wealth of data and insights, including which customers are most likely to visit a spa with friends; how spa-goers prefer to book treatments; and what spa-goers think of when they think of spa. By including data on Generation Z, the new report is also a look at the future of spa. While the data indicates Gen Z is different in many ways from their forebears, some things never change: they still view spa as a way to reduce stress, improve their health and pamper themselves. This research, along with the iSPa u.S. Spa industry Study, is the at the very heart of what the iSPa foundation does to support the spa industry and our members. our goal is to help iSPa members improve their businesses and enhance the value of spa Scott Duncan iSPa Vice chairman Lynne McNees iSPa President medIcAl AdvISor Brent Bauer, M.D. mayo clinic honorArY BoArd memBerS Ruth Stricker The marsh, a center for Balance and fitness Deborah Szekely WELLnESS Warrior through education and research. it’s because of your generous donations over the years—including funds raised by the annual iSPa foundation auction at the iSPa conference & Expo—that we’ve been able to chronicle the evolution of both spa-goers and the spa industry year after year. as the iSPa foundation forges ahead, it’s my hope that we’ll be able to continue our mission of helping members through research for many years to come. The iSPa foundation wishes to thank the following supporters for their generous contributions: lUmInArY ruth Stricker BenefActor Dr. howard murad PAtron —frank Pitsikalis, isPa foundation chairman 56 PULSE ■ MAY 2019 red Door Spas resortSuite circadia by Dr. Pugliese