Pulse May 2019 - Page 42

no avail. Very little was known about this new legal requirement. They fixed their website and settled the lawsuit—several thousands of dollars later. To determine if your website is compliant, there are tools and plugins that can evaluate a few of the accessi- bility factors, such as color contrast, alt-text, and page headers. There are companies that will conduct a compli- mentary scan of your website for a cursory evaluation. other factors, like keyboard navigation and screen reader compatibility, can only be tested manually. Predatory lawyers are targeting hospitality and retail in particular. your spa or resort should be proactive, both to prevent a costly lawsuit and to make your website acces- sible for those with disabilities. additionally, making your website aDa-compliant will potentially open up your spa to a wider range of customers. in several years, it is likely that all websites for u.S.- based companies will be created or modified to be aDa “Your spa or resort should be proactive, both to prevent a costly lawsuit and to make your website accessible for those with disabilities.” compliant—just as newly constructed buildings are now designed from the ground up to be accessible. But in the meantime, if your website is not up to the aDa standards, you run a very real risk of facing a lawsuit that you cannot win. The age-old adage prevails: you can pay now, or pay later— and an ounce of prevention is worth a pound of cure. n WEBSITE FACTORS REQUIRING ADA COMPLIANCE l Contrast Ratio l Screen Reader Compatibility l IFrames (Inline Frames) l Alt-Text on Images l video Transcripts and Captions l Third-Party Images l Keyboard Navigation l Font Size l Hyperlinks l Page Headers l Downloadable Materials—PDFs, Forms and Tables due to the low contrast this blue background provides between the gold background and the white text, this website would fail to meet recom- mended contrast standards. a greater contrast than the gold. its contrast ratio (5.75:1) is great enough to meet the recommended guidelines. angela cortright is owner of Spa gregorie’s and principal at cnaExperts, a compliance and accessibility consulting company that helps businesses make their websites aDa compliant in order to satisfy current legal standards (WcaG 2.1), as well as defend against legal action. 40 PULSE ■ MAY 2019