Pulse May 2019 - Page 4

from your chairman ISPA BoArd of dIrectorS elected officers chairman Garrett Mersberger Kohler co. vice chairman Scott Duncan Spa Gregorie’s secretary/treasurer Robert Vance Sensei retreats Lana’i directors Noel Asmar noel asmar Group, inc. a Pulse issue that focuses on finances —it’s like a dream come true for me! anyone that knows me also knows that could spend hours in Excel, a P&L or any kind of financial report. i love working with numbers and using the data points to guide me in running our spa operations. i’ve spoken at spa conferences all over the world on the topic of forecasting and using your forecast as a roadmap to monthly financial success. Truly understanding a spa’s finances is a difference- maker, because proper forecasting helps turn a good year into a record year. if you don’t know where to start, you’re not alone! financial management is an often- “Financial management is an often-cited pain point by spa directors, and that’s why we provide a ton of amazing financial resources for our members.” cited pain point by spa directors, and that’s why we provide a ton of amazing financial resources for our members. The online iSPa academy—a benefit of your iSPa membership—includes posts on finances and free digital textbooks, including the entirety of Financial Management for Spas, Retail Management for Spas and Uniform System of Financial Reporting for Spas. for hands- on guidance, be sure to attend available educational sessions on spa finances and retail strategy at the upcoming iSPa conference & Expo. Whether in-person or online, it’s our goal to do everything we can to serve our members year-round. We love to hear your voices—the triumphs, the struggles, the areas for improvement—then provide the resources necessary to help you and your business tackle any challenge, even one as complex as financial management. i hope you enjoy this month’s featured story. i know i will! —gArrett merSBerger, chAIrmAn 2 PULSE ■ MAY 2019 Jill Carlen hilton Worldwide Brennan Evans Trilogy Spa holdings Blake Feeney Living Earth crafts Patrick Huey montage hotels & resorts Kristine Huffman hutchinson consulting Kelleye Martin The Edgewater resort & Spa Laura Parsons The Wellspring Group Frank Pitsikalis resortSuite Todd Shaw Technogym Yvonne Smith La rive Spa at northern Quest resort & casino Michelle Adams Somerville Woodstock inn & resort Eric Stephenson Elements massage Jessica Timberlake Éminence organic Skin care ISPA PreSIdent Lynne NcNees international SPa association medIcAl AdvISor Brent A. Bauer, MD mayo clinic