Pulse May 2019 - Page 39

EXPERT ADvICE FROM amy martin duarte a cPa and partner at calvin martin & company, Pllc, Amy Martin Duarte is an expert on financial management in the wellness and hospitality industries. Pulse asked Amy for her insight on common problems faced by spas, how recent legislation might affect a spa’s taxes and where to go when you need help making heads and tails of your business’s financials. Pulse: What are the three most common products and retail inventory items needed to be managing the finances. visionaries and financial mistakes made by spa operators? provide services and treatments, and, most entrepreneurs tend to think differently than how might they avoid making them? importantly, gift cards and the financial and tax someone in accounting or finance; they usually amy martin duarte: First, not adjusting liability that goes hand-in-hand with selling don’t do well when they’re placed in a box or menu prices to cover increases in product them. have to follow a certain financial order. It’s and labor costs. Second, not analyzing your sales mix to determine the most popular An operator should find an advisor that is like “mission control,” who knows where to go important for entrepreneurs and visionaries to have a savvy accountant and a manager who services and treatments and if they are and for whom to refer to in any given scenario, has a hospitality degree. This ensures that they priced at a greater profit margin to cover be it banking, legal, insurance or human can keep growing the business “their way” lower-volume or higher-cost services. The third is not conducting regular inventories to be able to see shrinkage and spoilage. P: how has the 2017 tax cuts and Jobs act affected small spas? d: Small spas that are taxed as C-Corporations may have seen their tax rate increase to a flat 21 percent resource needs. “When you are doing well, work with your financial institution to establish a line of credit when your financials are at P: What do spas need their best.” to know about how to versus a staggered tax rate starting at 15 percent. S-Corporations, Partnerships, and Sole Proprietors will benefit from a 20 percent “QBI” deduction. This Qualified Business Deduction will basically take a 20 percent deduction off the top of the net income that flows through to the owner’s Individual Income Tax Return. without getting themselves into financial trouble. P: imagine you can only give one piece of advice to spa owners. What would that advice be? d: When you are doing well, work with your financial institution to establish a line of credit when your financials are at their best. No one ever needs money in the good times, but when you need it in the lean times, banks tend to say no. handle retail inventory in their accounting practices? P: What’s the biggest threat to a small spa’s d: Spas need to minimally have a monthly financials? inventory count. Retail prices should be d: Cost control is the biggest challenge of all reviewed when product orders are made to small organizations. The cost of product is account for vendor price increases. Spas should consistently on the rise and not all spas take practice FIFO—First In, First Out—to ensure time to re-cost their services periodically to that product turnover is in-line with any ensure that the menu price is still in-line with expiration dates. Par levels should also be profit expectations. established and adhered to so that there is not In addition, a monthly or even bi-monthly P: What should a spa operator look for in any more product in-house than what is inventory will keep product shrinkage to a an accountant or financial consultant? needed to get through to the next order. controllable minimum. d: A spa operator should find a firm that Labor cost control is also a determining understands the wellness and hospitality P: What should a spa operator do if they’re factor in profitability; as your spa team earns an industry. There are many different moving completely overwhelmed by managing a spa’s increase in wage and/or commission, the estab- parts to these industries that are not present finances? lishment of a wage plan with set wage and in other industries. d: There comes a time in any business when commission ranges will ensure consistency as The uniqueness of how spa team members are compensated, the number of back bar the operator must understand what made them and their operation successful, and it may not the earning potentials of your team members change. n MAY ■ PULSE 2019 37