Pulse May 2019 - Page 28

memBer PersPectives “Events take time, and for them to be successful you have to market them, you have to plan for them.” — charlotte Prescott, director of spa, fitness & retail, the Biltmore hotel the Biltmore hotel's recent earth day event featured aura painting. provide samples,” rackliff comments. in the past, nufacE and iredale cosmetics have offered mini-treat- ments and makeup applications. TallGrass also provides guests with food and drink, and “everything not nailed down” is 20 percent off. Due to the spa’s long history and the extensive local advertising TallGrass does for the event, there’s typically quite a buzz around the open house. The bottom-line impact is sizable. During last year’s open house, the spa brought in $16,000 in product sales and $30,000 in gift certificate sales, according to rackliff. at fusions Spa & Wellness in Sylva, north carolina, owner Jeannine Sowers organizes a monthly event whose topic changes to address a variety of wellness topics. much (CONTINUED ON PAGE 28) 26 PULSE ■ MAY 2019