Pulse May 2019 - Page 27

“We don’t incorporate any spa things per se, but we’re talking up TallGrass and have our TallGrass garb on. For us, it’s about giving back… it inspires people to visit TallGrass.” melissa rackliff, spa director, tallgrass aveda sPa & salon energy specialist, according to Director of Spa, fitness & retail charlotte Prescott. “it’s a different spin on Earth Day,” says Prescott. Part of why the Biltmore hotel featured this particular vendor is due to a desire to “build on what was previously successful,” she adds. a jewelry-making workshop with the vendor last year netted the spa nearly $5,000 of jewelry sales in just a few days. Prescott notes that “people who took the workshop keep coming and asking about the jewelry, so the profit from that workshop has continued on and on.” Previous events at the Biltmore hotel have featured other vendors, including BaBor and moroccanoil inc. The moroccanoil event, in which a moroccanoil stylist provided a complimentary color protection service to any salon customer receiving a hair coloring service, was a two-fold success: in addition to the added benefit to customers, “it was also a great training initiative for the staff,” says Prescott. While the Biltmore hotel hosts numerous spa-centric events throughout the year, TallGrass aveda Spa & Salon primarily focuses on an annual holiday open house as its main spa event. The event at the Evergreen, colorado, spa is held on either the second or third Thursday of november. a variety of their vendors—Eminence organic Skin care; iredale cosmetics, inc.; nufacE and raD, among others—typically come each year and set up shop in different areas of the spa, says Spa Director melissa rackliff. “The vendors are near their product lines so they can answer questions, let guests know about specials and MAY ■ PULSE 2019 25