Pulse May 2018 - Page 63

“I think a true love for what you’re selling really shines through and goes a long way.” logo: the double S for both sisters. And the grittiness of the wax seal is reminiscent of the apothecary days of healing the skin with natural remedies. Our name is even symbolic. Sorella means sister in Italian.” Sorella has had such a positive reception, not only from new partners, but also from social media growth. Social media has become Sorella’s most successful marketing strategy. Around half of the applications for professional partnerships mention they first heard of the company on Instagram. “As the younger generations move in we see them using social media and even hashtags to find spas or services in their area or somewhere they visit,” notes Munley. “It’s such an interesting and powerful tool and for the most part it’s free. We are always encouraging our partners to take advantage and be really smart about their social media.” Partnering with the Spa Community Spa partnerships have also been a huge staple in the company’s growth and philosophy. As an esthetician herself, Sindlinger’s spa background helped pave the way for these important partnerships. Sorella looks to connect with spas that have a similar aesthetic and build relationships with fellow ISPA members. Sindlinger enjoys customizing products to give clients exactly what they need. “At Sorella we are interested in getting to know potential client’s needs and what will benefit their specific business,” says Munley. “We will go above and beyond if it’s possible for us to deliver on those needs. We don’t feel we are in a one-size-fits-all business, so if we can customize options, we will.” Sindlinger agrees by saying, “I love creating fun, unique, result driven protocols for some of our larger resort clients’ menus. Many of our day spa and solo esthetician clients want education, so we just finished a bunch of different training modules that accounts can access on our website and watch anytime.” These training modules have been a huge success and include education on retailing, consul- tation, merchandising, product knowledge, the art of the facial and becoming a Sorella Alchemist. While two minds may be better than one, Sindlinger and Muley credit their incredible team as a huge part of their quick success story. “There’s a lot of passion on our team,” enthuses Munley. “Several of our team members have been with us from the beginning and even helped test original Sorella samples. I think a true love for what you’re selling really shines through and goes a long way.” n About ISPA Membership 1. How long has your company been an ISPA member and what made you join ISPA? We joined a few months before our company launched because we wanted to exhibit at the ISPA Conference & Expo and show our support to the ISPA community. 2. In what way has your involvement with ISPA helped your company grow? We met so many amazing spa directors and team members at the 2017 ISPA Conference & Expo. It was a big expense to attend, but the business it has brought to our company made it well worth it! 3. Which ISPA resource or tools do you find most helpful for your business? We love Pulse magazine and the ISPA Job Bank! May 2018 ■ PULSE 61