Pulse May 2018 - Page 45

ISPA MEMBER TIP! 14. MAKE THE MOST OF YOUR SPACE Many spas struggle with limited space for retail and ours is no exception. With only 400-square-feet, we try to utilize every available space without visually overwhelming guests. Clothing has become our number-one retail category and we needed more space for it! Before the holidays, we brainstormed ways to better use a large area that had three movable cabinets. These cabinets generated five percent of our revenue but took up 15 percent of our space. We moved out the center cabinet and re- worked the space using tension auto-poles, a clothing pole and shelves. All these fixtures are held together by tension and fasteners— super easy to put together and very easy to change or move. Our clothing sales are up 12 percent year-over-year as a result! n Lara Davidson Spa Director The Spa at Pebble Beach Pebble Beach, california More Retail Lessons in the ISPA Academy itching to learn more about spa retail? or maybe you need more resources to help your staff master the art of selling retail in the spa. here are some resources, which can all be found in the iSpa academy, that you can access and share with your team. Dressing Up Your Retail Space: Smart Visual Merchandising Ideas learn some visual merchandising tactics that will brighten up your space and make your products shine. Retail Management for Spas Textbook iSpa members can access the full textbook, Retail Management for Spas, which teaches spa directors, managers and staff how to manage a spa retail space. Upsell Tactics as we’ve learned from the iSpa Spa Workforce Study, many service providers don’t know the best way to sell retail. upselling is a simple tactic that feels natural and works. Utilizing Space Effectively in Retail Merchandising in this article, gina Jacoby-Clements, chief inspiration officer at roi revenue of inspiration, shares her top tips on how to utilize spa space effectively and visually. May 2018 ■ PULSE 43