Pulse May 2018 - Page 12

VOLUME 28 ISSUE 3 MAy facial 44 THE UPSELL BY MICHAEL SHERLOCK 30 Michael Sherlock’s Step-By-Step Guide to Ending Every Appointment with a Sale Awards Season 2018 ISPA Members Hitting the Red Carpet BY KELLY HEITZ 48 It’s All About the Experience Taking Advantage of the Experience Economy BY ADAM HOETTE 40 14 Ways to Upgrade Your Retail Space for More Sales BY KELLY HEITZ 54 SPECIAL ADVERTISING SUPPLEMENT: UP YOUR RETAIL GAME Top Spa Products to Increase Retail Sales pulse.experienceispa.com 10 PULSE ■ May 2018