MAKING SPAS PET-FRIENDLY
(CONTINUED FROM PAGE 55)
program that donates a percentage of its online sales to
a specific organization. “Most of the nonprofit organizations that have become charities of the month have
been proposed by our customers, the ‘dog parents,’”
Volnova says.
Adam Broderick, president of Adam Broderick Salons
and Spas which recently launched its new pet shampoo
called ab barker, thinks that there’s always an opportunity to help animals. “All of our clients love their pets
as much as we do, and looking at what was out there
on the market, we saw a window to bring something
good for the pets,” he says. Proceeds from the sale of
the pet shampoo help support ROAR (Ridgefield
Operation for Animal Rescue) and animal welfare.
McLinden agrees, quoting the words of Gandhi:
“The greatness of a nation can be judged by the way
its animals are treated.”
“We live in a disposable society and, unfortunately,
that translates to animals, which is why shelters and
rescues are always full. It’s important for people to
realize that with so many shelters and rescues, there is
never a reason to buy an animal from a breeder or a pet
store. Save a life instead!” she says. “By adopting an
animal, you’ve essentially saved two—the one you’ve
adopted and the other animal you’ve freed up a space
for in a shelter or rescue.” n
WHAT ARE SOME of the criteria
to look for when selecting a pet
product resource partner? Click here
to read Volnova’s retail tips.
Tips in Partnering
with Animal Shelters
A
ccording to McLinden, spas and businesses wanting to
launch their own charitable programs need to understand that it is no different from creating a whole new
company—requiring energy and resources. “We sim HY