Pulse May 2016 | Page 52

dogs should be treated just as well as their human loved ones,” he says. Volnova agrees: “The way we treat pets, dogs in particular, has changed dramatically. Pets are considered family members and dog owners have become ‘dog parents.’ From nutrition to accessories and personal care products, there are opportunities to introduce products that will allow dog parents to take better care of their ‘fur babies.’” Over at Spa Oceana at the Loews Don CeSar Hotel at St. Pete Beach, Florida, guests may avail of the Loews Loves Pets Program. “Loews Hotels was the first national hotel chain to launch a pet program with the introduction of Loews Loves Pets in 2000. The program treats four-legged friends like VIPs (Very Important Pets), providing amenities that include a special pet room-service menu, a list of local pet services, pet toys, beddings and more,” says Spa Director Rianon Cepriano. The program also includes creature comforts like specialized leashes, collars, litter boxes and pooper scoopers; hotel amenities like dog-walking routes, pet placemats and water bowls; special treats like rawhide bones, catnip and scratching poles; pet-walking and pet-sitting services as well as in-room-only canine massage treatments. Another spa that is known to be pet-friendly is Tideline Ocean Resort & Spa at Palm Beach, Florida. “Tideline has been named a top pet-friendly hotel in the south, and the Kimpton brand is recognized for welcoming pets. Among the amenities we provide include: a plush Majestic bed, Greenies Dental Chew treats as a turn-down amenity, a concierge list of nearby pet-friendly restaurants, parks, groomers and pet boutiques, door hangers to alert other guests and staff that a “Showing [spa guests] that you care about their pets is an important part of creating customer loyalty and providing exceptional spa experience.” — ELENA VOLNOVA Dog Fashion Spa gives pet parents a reason to spoil their adopted furry "kids." 50 PULSE ■ May 2016