Pulse March / April 2018 - Page 68

MEMBER SUCCESS STORIES CONTINUED “As an entrepreneur your heart, mind and body are invested in this passion that you created,” she enthuses. “It’s not a nine-to-five job. Your work begins when you open your eyes and ends when you to sleep, and there is no room for procrastination. It’s always moving ahead with full force.” Even though she is crazy busy, Solares is continually inspired by her product and the need to solve a problem. “I get inspired by voids that need to be fulfilled,” she says. “Recently I discovered my jewelry can be used for more than essential oils. I was traveling without my daughter to the 2017 ISPA Conference & Expo, so I made an Instagram video about adding her perfume to my Serina And Company necklace. Her aroma would be my therapy while away from her. I was sharing this idea to other vendors and attendees and many hearts were touched. I love the idea that my work can connect people in new and important ways. Who do you want to stay connected to?” n “I was traveling without my daughter to the 2017 ISPA Conference & Expo, so I made an Instagram video about adding her perfume to my Serina And Company necklace. Her aroma would be my therapy while away from her.” about isPa Membership 1. How long has your company been an isPa member and what made you join isPa? I started with ISPA in 2015. My sister has been an esthetician with Burke Williams for a couple of decades now and she told me about the ISPA conference & Expo. I did research, talked to ISPA staff members and it was the perfect fit for the AromaTherapy jewelry line. 2. in what way has your involvement with isPa helped your company grow? My company would not have grown to the spa level if it wasn’t for ISPA. yes, initially it is a significant investment for a new business to jump right in, but the return on investment is there. I should also mention the rewards, contacts, friendships, education, experience and knowledge received from my involvement with ISPA. It has been priceless! WHat scENts? Ever wonder what essential oils are best for certain moods and feelings? Head to the ISPA blog to read up on what to smell for what relief. 64 PULSE ■ March/April 2018 3. Which isPa resource or tools do you find most helpful for your business? The contact list that is sent out in excel with the attendees and vendors is a great tool because collecting everyone’s business card isn’t realistic in those three days of conference. When I come across someone’s name that I met, the list assures me that we can stay in touch.