Pulse March / April 2018 - Page 67

“Don’t start a business. Find a problem. Solve a problem. The business comes second.” — robErt HErJavEc, shark Tank solares donates her creations to the local ronald Mcdonald House to help patients cope with their cancer treatments. audience in the wellness industry, so I signed up to be a vendor at the 2015 ISPA Conference & Expo.” Partnering with Spas Solares credits exhibiting at ISPA to truly allowing Serina And Company to take off. After one week in Las Vegas and passing out a small number of prototypes, orders started pouring in. Her jewelry started popping up in spas across the country such as The Sheraton Grand at Wild Horse Pass, Aulani Resort by Disney and The Spa at Big Cedar Lodge. “Spas are the ideal relationship for selling our products because spa people truly understand the benefits of essential oils, and already have the best tool to be able to present our jewelry to the serina and company designs come in several styles and colors to suit anyone. customer: knowledge,” says Solares. She loves working with spas who already incorporate aromatherapy during treat- ments because it allows clients to take the scent of the spa with them when they head back to their busy lifestyles. “When we come together can create a customized experience just for the guest, that’s when a partnership shines.” Challenge and Success Solares’ biggest hurdle when starting her new business was trying to find a manufacturer for her designs. “I would ask around and realized right away, that kind of information is not graciously given,” she recalls. It took months of research and patience to finally find a company that could bring her vision to life on a mass scale. Now that Serina and Company is thriving and the demand for her jewelry is growing, Solares is facing challenges most entrepreneurs face: time management. n March/April 2018 ■ PULSE 63