Pulse March / April 2018 - Page 63

SNAPSHOT SURVEY T he January Snapshot Survey provided a look at performance for the fourth quarter of 2017. With continued growth overall for spa respondents including more positive than negative workforce changes and an overall increase in profit change, the number of spa visits, resort/hotel spas in particular, saw a significant increase. HOW DID THE NUMBER OF SPA VISITS CHANGE FOR THE FOURTH QUARTER OF 2017 COMPARED TO THE FOURTH QUARTER OF 2016 60% 57% ALL SPAS DAY SPAS RESORT/HOTEL SPAS looKiNg for MorE Snapshot Survey research? The ISPA Academy houses reports from the last two years of Snapshot Surveys. 36% 36% 31% 29% 27% 14% 9% SPA VISITS WERE UP SPA VISITS WERE DOWN NO CHANGE WANT TO GET INVOLVED? Snapshot Surveys are administered monthly to ISPA members. They consider the state of the spa industry and its trends while helping to identify needs for spa professionals. Keep an eye on your inbox for the next Snapshot Survey invitation to participate! March/April 2018 ■ PULSE 59