Pulse March / April 2018 - Page 36

trENdiNg b y a s H l E y a lt FOOD FOR YOUR FACE Analyzing Farm-To-Skincare Trend The spotlight on wellness is burning brighter than ever, and it looks like edible ingredient skin care is next on the list of big trends for the industry. Emerging from the fact that healthy eating and intake of nutrients or supple- ments equates to a better, more radiant complexion, this phenomenon appeals to sustainable-minded consumers on the hunt for natural and organic-certified beauty products. Although this “food for your face” trend is fairly niche at the moment, the potential to develop mainstream offerings formulated with nutritive food ingredients for healthier skin is definitely there; credit swaying toward the extreme shift to everything farm-to-table that exploded in 2017. 32 PULSE ■ March/April 2018 With more and more consumers looking to go natural, green and organic in as many lifestyle arenas as possible, it’s no surprise that interest in natural food ingre- dients for skin care is growing quickly, and experts are determined to market the new craze carefully and truthfully. What is farm-to-face beauty? We know that eating healthy foods is one way to a vibrant complexion. Why not put those healthy foods directly onto our skin? Similar to farm-to-table restaurants, where menus are curated from super fresh, super healthy foods, farm-to-face beauty products come from pure, fresh ingredients often grown on the premises where products are created, allowing for the inclusion of targeted superfoods like kale and avocados. One of the most versatile food ingre- dients for skincare, which you probably have been applying the past year, is coconut oil. Its skin benefits strengthen underlying epidermal tissue and contain antibacterial, antiviral, antifungal and antioxidant properties. Research even shows that it is strong enough to fight chronic skin diseases characterized by defects in the epidermal barrier function. Using coconut oil on both the skin and hair helps cleanse, moisturize and heal wounds and scars quicker, and is also beneficial for your physical appearance. Containing antibacterial and anti-inflammatory properties, plus loads of healthy fats, coconut oil helps