A Snapshot of the Millennial Spa-Goer
MILLENNIALS HAVE BEEN IN THE LIMELIGHT LATELY . As a group that now represents the largest segment of workforce in the U . S . ( data from Pew Research Center ), millennials have been the focus of research as more and more businesses strive to understand their values and views of the world around them . The Consumer Snapshot - Volume VII : Millennial Perceptions + Preferences report , commissioned by the ISPA Foundation , aims to take a closer look at this young generation of spa-goers to understand what drives them to visit a spa , what hinders them from going and how stressed they are as a generation .
Top 5 Reasons Why Millennials Visit Spas
Reduce / relieves stress
Treat myself / indulge
Recover from injury / illness or soothe sore joints / muscles
Improve my appearance
Invest in overall wellness
10 % 8 %
14 %
20 %
32 %
Top 3 Reasons Why Millennials Haven ’ t Visited a Spa
Millennial Spa-Goers
1 . Too expensive ( 65 %) 2 . I don ’ t have enough time ( 51 %) 3 . Too indulgent ( 21 %)
32 PULSE ■ March / April 2017
Millennial Non-Spa-Goers
1 . Too expensive ( 45 %) 2 . I don ’ t have enough time ( 25 %)
3 . Not familiar with a spa environment and / or spa etiquette ( 21 %)
TO ACCESS THE FULL REPORT Visit experienceispa . com / resources / research .
Be sure to use your ISPA Member login in order to download the Consumer Snapshot Report .