FOR THE
GOOD
OF
Women
Women constitute the largest
market for the spa industry.
In fact, according to the ISPA
BY
ANDREW DEWSON
AND
MAE MAÑACAPJOHNSON
Foundation Consumer Snapshot
Initiative, 47 percent of the U.S. spa industry’s
market consist of male spa-goers, which
means the majority (53 percent) of spa-goers
are female. It is not surprising that, as a
community known for its philanthropic efforts,
several ISPA members support organizations
that empower and better the lives of women.
March/April 2016
■
PULSE 33