PULSE
PREVIEW
“In the world of Pulse, you
are the guests we happily
welcome in every issue.”
Welcome, we’ve been expecting you.
Wouldn’t it be great to step into a store, shop, spa or hotel feeling like you’ve been
expected? This is what great customer service is all about—extending a warm welcome,
anticipating needs and exceeding expectations of guests.
In the world of Pulse, you are the guests we happily welcome in every issue. We create
every topic with your needs and wants in mind. You could say that, in this “Consumer
First” issue, there are at least three ways we welcome you into its pages:
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We’re giving you what you want: trends. Trendwatching.com identifies
“10 Consumer Trends in 2015” that may impact how companies would do business. Flip to page 54 to stay in the loop on what these trends are and don’t miss
our interview with trendwatching.com Director of Trends & Insights Maxwell Luthy
(Ask the Expert, page 56) for more practical ideas on how to
apply these trends into your spa and business.
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We’re inspiring you with frame-worthy quotes.
Hello, you’ve just been shot with a dose of inspiration! Pull
out “Wisdom of the Ages” (pages 40 to 41) and frame
inspiring words from experts and sources featured in Pulse
magazine through the years.
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MARION PHOTOGRAPHY STUDIO
We’re extending an invitation to stay connected. Let’s stay in touch, shall we? We invite you to
visit pulse.experienceispa.com and subscribe to the digital version so that
FOLLOW US ON TWITTER!
@ISpaDoYou
you’ll be promptly alerted once a new Pulse magazine is out. Because as our loyal
LIKE US ON FACEBOOK!
International SPA Association
guest, you should be the first to know.
—MAE MAÑACAP-JOHNSON, EDITOR
@ISPAPULSEEDITOR
Inside the Pulse Vault...
ISPA INTRODUCES
a refreshed logo to give
the brand a facelift.
Check out the refreshed
ISPA logo throughout
this issue.
6 PULSE
n
March/April 2015
T
he January/February 1999 issue of Pulse magazine
announced the unveiling of the new ISPA logo at the 1998
ISPA Conference held in Colorado Springs at The Broadmoor
in Colorado Springs, Colorado. According to the news
READ THE
brief, the large italic lower case “i” was chosen for its
JAN/FEB 19
99
friendly, active and human-like form while the globe
ISSUE OF PU
LSE
PULSE.EXPE
RIENCEISPA
emphasizes the international scope of ISPA.
.COM