E
very month, the ISPA Snapshot Survey changes its focus to a specific topic or quarterly review, but once
a year the survey takes a fun direction with a year in review. The December 2014 Snapshot Survey looked
at how marketing has changed, what social media outlets were used by spas and resource partners, and
the best that the year 2014 had to offer.
Spas
Resource Partners
Most Increased Marketing Channels:
Most Increased Marketing Channels:
Facebook 59%
Facebook 79%
Email 51%
Email 76%
Twitter 43%
Twitter 54%
Instagram 38%
Instagram 50%
Changes Made in 2014:
l
Added new brand(s) to the spa’s retail offerings 86%
l
Increased the number of treatment offerings 48%
l
Partnered with a charity or nonprofit organization to
promote a cause 45%
Most Common Company Changes and Activities:
l
Launched new products 84%
l
Expanded sales staff 56%
l
Tracked customer preferences 52%
Favorites in 2014:
l
Book: Gone Girl by Gillian Flynn Flynn and 7 Habits of
Highly Effective People by Stephen R. Covey
l
New Tech Gadget: iPhone 6
l
Holiday Gift to Employees: Gift cards and bonuses
Favorites in 2014:
l
Book: Gone Girl by Gillian Flynn and Lean In: Women,
Work, And the Will to Lead by Sheryl Sandberg
l
New Tech Gadget: SONOS
l
Holiday Gift to Employees: Bonuses
Gift
Card
Check your inbox and participate in the monthly ISPA Snapshot Survey to receive the full results report.
March/April 2015
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